Saturday, May 12, 2012

A Refreshing Mother's Day Campaign from Diet Pepsi

This Mother’s Day weekend, Diet Pepsi will be surprising and refreshing their biggest fans – moms! While you’re out and about, make sure mom has a Diet Pepsi in hand because this Mother’s Day weekend, street teams will be stationed in 15 cities nationwide, scouting out moms and rewarding them with refreshing treats – like gift cards and custom totes filled with goodies, coupons and more. 

This is an interesting concept and I'm totally willing to give it a try. If you're interested, keep an eye on the Diet Pepsi Facebook and Twitter pages throughout the weekend for updates and visit to see if they’ll be hitting a city near you!

Moms, what do you think of this campaign? Would you be willing to take part?